MULTICH
Medical content strategy
We decide which questions deserve an answer, for whom, in what order and for how long the content should remain current.
Content strategy is not a calendar filled with topics. It explains how knowledge should help the audience and support the organisation over time.
Needs before keywords
Search data is useful, but we combine it with questions from conversations, forms, events and internal teams. Each piece then has a clear role in a person’s information journey.
Publish less, maintain better
Sometimes updating a strong article or joining two repetitive texts creates more value than another new page. Every medical resource receives an owner, sources and a review date.
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